Public Relations is a fast growing career in today’s society. There are various methods and outlets that are used by all PR professionals. Although, how they use them is a huge aspect pertaining to the quality and success of their work.
Below are two blogs and two newsletters, one bad and one good of each to show examples of what does and doesn’t create a good reading atmosphere.
Jack O’Dwyer’s Newsletter; Promoting Tourism is Integral For Developing Nations
When I first pulled up the front page to this newsletter the first thing that came to my mind is spam. I had to do a double check in my URL to make sure I didn’t pull up the wrong site. The front page looks like it is filled with endless adds that normally fill the margins of our browsers.
The article I reviewed was well written over an interesting and relevant topic. It was in a more essay format with long paragraphs with no headlines or pictures. It wasn’t a very long article but that formatting mad it look much longer than it actually was.
The writer, who is the president of his own company, did a great job at keeping the article a more professional read. He was trying to target a more educated audience and he fulfilled the task by gaining a 13.4 readability score which is considered a difficult read at a college graduate level.
This article contained many style and traits that I have been taught to use in my writing since being in college. There were hyperlinks, short paragraphs, a photo, and a attention grabbing title.
The topic of this article was about how to not respond to journalist questions while being in front of a camera. The writer made key points on how you should never ask to review a journalist’s work, always have three key message to refer back to, and to never let your arrogance outweigh your professional performance.
I really enjoyed this blog post. My favorite part about it was the attention grabbing opening line forshadowing what the article is about. It was set up in short paragraphs with hyperlinks, indentions, italicize and bold headings to set apart important sections and points.
The post was about how writers can deliver their best services before, during, and after their project. The before phase touched on what a writer should do to prepare for a future project and how to present their proposal.
Phase two talks about how to cater to your customers needs while phase three talks about following up with customers with a praise on their final project that contains a writer’s work. It also outlines that writers should send out surveys and referrals for other services they may offer.
Seth Godin’s Blog; The computer, the network and the economy
When it came to blogs this was my least favorite. The first thing I noticed when visiting his page, is the blog had no title. The only way to tell I was visiting the right page was to look an actual post and find the writers credits.
I skimmed through many of his post because his blog was laid out so you get a glimpse of every article while on the homepage. Many of his post were short and I noticed a poetic structure to many of them.
The one thing that threw me off was he had no headings but every once in a while he would have a random sentence bolded or italicized. He had several links to books that related to the topic of his post. There was even a link taking readers to another post written by him that was published on a different blog.
I also clicked on a link that took me to Wikipedia and as a published author I think he should know to never hyperlink to Wikipedia, it can lower credibility standards from the viewers.
After reviewing these articles I realize how important structure and format is. A writer should make it their goal to make the structure of their work an easy course for their readers eyes.
A writer should always identify their audience before they begin their work. That way as they compose their piece they keep in mind who they have to connect with and which is the best way to format their articles and post.
Always, always, always have a great title or picture that will draw readers in. Even the ones that weren’t looking for your genre of writing!